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About Us Optima Pharmasol is a premier consulting firm founded by Rakesh Bajaj, a pioneering entrepreneur with an illustrious 48-year career in the pharmaceutical industry. Rakesh's vast experience spans the entire pharmaceutical value chain, including managing Contract Manufacturing Organizations (CMOs), distribution, production of Active Pharmaceutical Ingredients (API), diagnostic rapid tests, medical devices, cosmetics, and more. As a visionary in the Pharma field, Rakesh has developed a profound understanding of marketing pharmaceutical products across various channels, including trade, hospitals, government institutions, and export. His strategic acumen and hands-on experience have led to successful market penetrations and significant growth in the territories he has overseen.
Seasoned Professionals
Doctors’ Affiliation
Product Quality
Countries
At Optima Pharmasol, our mission is to deliver unparalleled consulting services in strategy, manufacturing, product development, marketing, and regulatory compliance for the pharmaceutical and cosmetics sectors. We are committed to fostering diversity, equality, and inclusion within our workforce and the industries we serve. By leveraging our expertise and innovative solutions, we strive to enhance operational efficiency, drive market success, and contribute to the overall well-being of individuals and communities worldwide.
To be a global leader in pharmaceutical and cosmetic consulting, driving innovation, excellence, and sustainability across the industry. We aim to empower our clients with cutting-edge strategies, seamless manufacturing solutions, innovative marketing approaches, and groundbreaking product developments, fostering a future where health, beauty, and well-being are accessible to all.
Our core values are :
Founder & Visionary Leader
Rakesh Bajaj is a pioneering entrepreneur in the pharmaceutical industry with an illustrious 48-year career marked by innovation, leadership, and an unrelenting commitment to excellence. His vast experience spans across the entire pharmaceutical value chain, including managing Contract Manufacturing Organizations (CMOs), distribution, production of Active Pharmaceutical Ingredients (API), diagnostic rapid tests, medical devices, cosmetics, and more. As a visionary in the Pharma field, Rakesh has developed a profound understanding of marketing pharmaceutical products in various channels, including trade, hospitals, government institutions, and export.
Consulting Partner
Neeru Bajaj is a dynamic and results-driven leader with over a decade of experience in the e-commerce sector. As the E-commerce Head at a large corporation, Neeru has been the driving force behind the organization’s seamless transition into the online marketplace, transforming it into a thriving digital powerhouse. Her expertise in managing various marketing portals, along with her comprehensive understanding of shipment and fulfillment processes, has significantly contributed to the company’s success in the digital arena. In addition to her e-commerce expertise, Neeru is deeply committed to diversity, equality, and inclusion, which has been the driving force in shaping the company’s workforce.
Research and Development Expert
Parimal Shah is a seasoned professional with 27 years of rich experience in the field of Research & Development. As a qualified pharmacist, Parimal has not only excelled in research but also gained extensive experience in production and troubleshooting. His primary focus on research has led to groundbreaking developments in India, such as the first-time production of APIs like Calcium Dobesilate Monohydrate and specialty chemicals like 1,6-Dihydroxy-2,5-Dioxahexane. In the cosmetics field, Parimal has been instrumental in developing numerous hair colors and surfactants.
Techno-Commercial Marketing Expert
Keyur Shah is a seasoned Chemical Engineer who graduated from Mumbai University in 2000. With extensive experience in working at an API plant, Keyur has honed his expertise in the marketing of APIs, specialty chemicals, disinfectant chemicals, fine chemicals, feed supplements, and more. His role as a Techno-Commercial Marketing expert has provided him with a unique perspective, allowing him to bridge the gap between technical specifications and commercial viability. Keyur’s experience spans both domestic and international markets, enabling him to develop and expand market presence across the globe.
